I almost scrapped this podcast entirely because doing what I love had stopped working for me, so this week I threw out the script and just started talking.
This episode of my newly re-branded podcast Working For Me (formerly The Freedom Method) is about authentic branding, and why how you market your business matters more than what a generic online business marketing strategy tells you to do. I’d been following outside advice on how to structure my show, and it turned recording into a performance instead of a conversation, so I’m getting honest about why that stopped working for me and what I’m doing instead.
Listen for my latest podcast announcement and get some real inspiration for building a business that’s actually working for you.
Timestamps:
0:00 – How To Know If Your Business Is Working For You
7:15 – LinkedIn Vs Instagram Growth: How To Market Your Business Authentically
11:55 – How To Build Authentic Branding Without A Perfect Studio Setup
14:18 – How To Tell When Something In Your Business Isn’t Working For You
In This Episode You’ll Learn:
- How to know when something in your business isn’t working for you anymore
- What online business marketing strategy is best if you want an authentic brand
- How to market your business in the most authentic way
If you’ve been forcing something in your business to work instead of letting it work for you, today’s the day to stop and realign your online business marketing with your actual authentic brand voice, not someone else’s version of doing what you love.
Get my real-time, working-for-you BTS business tips by subscribing to my Substack Working For Me: https://itssophiebiggerstaff.substack.com/
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you’re still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you’ve already quit your job to start and your business is feeling anything but free – this podcast helps you find a better work life balance by building an online business that’s set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me – each episode explores real strategy and honest conversation about doing what you love and building a business that’s genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that’s genuinely yours.
Success isn’t just a fantasy – but you do need to write your own version of it – this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
