If Instagram deleted your account tomorrow, would your business survive – or would your audience (aka followers) disappear with it? In this episode, I’m showing you exactly how to build an email list you actually own, so your income stops depending on an algorithm you don’t control. #ad
I spent four years chasing followers before I learned how to build an email list, collect data from my followers so I can sell to them directly in their inbox. I wish someone had stressed the importance of building an email list to me before I started my online business, so I could have made money online by collecting email addresses from day one.
In This Episode You’ll Learn:
• Why your follower count guarantees you exactly zero sales
• How to build an email list from scratch, even with a tiny audience
• What to offer people in exchange for their email address
• How email automation makes sales without you doing more work
• Why an omnichannel strategy beats betting everything on Instagram
Timestamps:
00:00 Why your followers aren’t really yours
00:11 How to build an email list instead of relying on Instagram followers
04:09 Why your social media audience isn’t the same as an email list
08:25 How to create an email list step by step
09:20 What to offer people to get them to join your email list
12:30 How to automate your email marketing so it works while you sleep
Ready to build your online business foundations?
If you’re starting your online business right now, or your foundations need some work, that’s exactly what I help you do inside Foundations – my signature programme, where we build your business so it works for you from the start, including how you capture, nurture and sell to your list.
👉 https://onlinebusinessschool.itssophiebiggerstaff.com/Freedom-Model-Method
This episode is sponsored by Omnisend:
Ready to set up or migrate your email marketing platform? Check out Omnisend – my sponsor for this episode – and use the code ITSSOPHIEBIGGERSTAFF for 30% off your first three months on a paid plan.
👉 https://www.omnisend.com/sophiebiggerstaff/
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you’re still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you’ve already quit your job to start and your business is feeling anything but free – this podcast helps you find a better work life balance by building an online business that’s set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me – each episode explores real strategy and honest conversation about doing what you love and building a business that’s genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that’s genuinely yours.
Success isn’t just a fantasy – but you do need to write your own version of it – this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
Mentioned in this episode:
Sponsored By Omnisend
Ad | The Episode Is Sponsored By Email Marketing Tool Omnisend – Unlock Your Exclusive Listener Discount Here: https://www.omnisend.com/sophiebiggerstaff/
