You DO NOT have to post on Instagram to have a successful online business. This is the biggest content marketing strategy myth out there on the internet right now. Too many aspiring entrepreneurs never start an online business because they’re scared of posting on instagram and don’t know how else to create a content marketing strategy for their business.
What if we took Instagram out of your content marketing strategy and looked at marketing where you actually consume and like creating content for. In todays episode of The Working For Me Podcast we’ll explore the alternative content marketing strategies you can use for your online business such as building a LinkedIn personal brand or starting a Substack newsletter if you love to write, using Pinterest for business if you’re a graphic design wizz, or creating long form content for YouTube or a Podcast if you love to yap.
Timestamps:
6:58 – Why I quit Instagram to build my personal brand elsewhere
9:02 – How to grow on LinkedIn and build a linkedin personal brand
12:16 – My pinterest strategy: pinterest for business as a search engine
14:11 – How to start a substack newsletter (and why I chose to use this in my content marketing stratgey)
In This Episode You’ll Learn:
- How to know when to eliminate Instagram from your content marketing strategy
- How to grow on LinkedIn and build a linkedin personal brand that brings in real clients
- Why writing is the easiest way to build a personal brand on LinkedIn when the camera isn’t your thing
- How to use pinterest for business as a search engine, not a social feed
- Why you should start a substack newsletter if you love writing
If you want the deeper walkthrough on building a content marketing strategy around your own strengths instead of copying somebody else’s playbook, my Freedom Business Bootcamp is a 75-minute session that helps you figure out which online business model actually fits you – check it out here: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
About The Working For Me Podcast:
Working For Me is for high-achieving dreamers on a journey to build a business, and a life, that actually works for them.
Whether you’re still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you’ve already quit your job to start and your business is feeling anything but free – this podcast helps you find a better work life balance by building an online business that’s set up to achieve your goals.
Hosted by Sophie Biggerstaff, Anti-Hustle Business Mentor and Writer/Host of Working For Me – each episode explores real strategy and honest conversation about doing what you love and building a business that’s genuinely working for you, not one you work for!
Subscribe for real entrepreneurship stories, and practical strategies for building something that’s genuinely yours.
Success isn’t just a fantasy – but you do need to write your own version of it – this podcast helps you do exactly that.
Find your starting point:
📖 Quit your 9-5 and navigate the transition into entrepreneurship with my Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Start an online business using AI in my Business Bootcamp: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
💡Re-write your business strategy and align it with your version of success in a 1:1: https://itssophiebiggerstaff.com/11-coaching-call/
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📝 Substack: https://itssophiebiggerstaff.substack.com/
💻 Website: https://www.itssophiebiggerstaff.com
