Being good at what you do is not enough in business!
Often in entrepreneurship, there comes a time when there might be a gap between how good you are at what you do and how well-known you are for it – PR Strategy expert KJ Blattenbauer calls it the recognition gap, and it’s the reason brilliant people stay invisible while others who are great at PR get all the attention.
In today’s episode of The Freedom Method Podcast, I’m joined by KJ Blattenbauer, publicist and founder of Hearsay PR, with nearly 30 years in media relations. KJ breaks down PR strategy for entrepreneurs in a way that’s actually simple to action yourself. We cover why brand visibility doesn’t happen by accident, how to start media pitching without a budget or a team, and why your work will never speak for itself, no matter how good it is.
Timestamps:
00:00 – What the recognition gap is and why it’s costing you, clients
14:50 – How PR strategy and media relations can close the recognition gap
23:44 – DIY PR – how to find the right media contacts without a database
You’ll learn:
- What the recognition gap is – and why being brilliant at what you do is not enough to get you known
- Why media relations and PR strategy are the fastest way to build trust with strangers before they ever pay you
- How personal PR works and how to pitch yourself to the right places in five sentences – no agency needed
- What makes brand visibility compound – and how showing up in borrowed lanes builds brand authority faster than posting daily
Closing your recognition gap is how you stop being the best-kept secret in your industry.
Connect with KJ Blattenbauer:
Drop in to my Free Freedom Business Bootcamp if you’re ready to build a business that gets you seen from the start: https://onlinebusinessschool.itssophiebiggerstaff.com/registration-page
About The Freedom Method Podcast:
The Freedom Method Podcast is for women on a journey to find freedom through online business.
Whether you’re still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur, or you’ve already made the leap to becoming a female entrepreneur, but your business is feeling anything but free – this podcast is designed to help you create a better work life balance by building an online business that is set up for you to achieve your freedom business goals.
The Freedom Method Podcast is hosted by Sophie Biggerstaff – online business coach, strategist, mentor, and founder of the Freedom Business Model Method – each episode explores how to build an online business that works for you, not one you work for!
Subscribe for real female entrepreneur stories, freedom business inspiration, practical work life balance strategies, and conversations about online business.
Freedom isn’t just a fantasy – but you do need the right method to create it!
Find your starting point:
🔍 Want to go from employee to entrepreneur, but stuck on which online business to start? Take the FREE Freedom Seekers Quiz to find out which type of online business model suits your freedom business goals: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz
📖 Ready to quit your 9-5 and start an online business? Grab the Freedom Founders Playbook – the roadmap I wish I’d had when I began my own freedom business journey: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook
🎓 Already a Female Entrepreneur building an online business, but feeling stuck? Explore ways to work with me and create more work life balance: https://www.itssophiebiggerstaff.com/#workwithme
Connect With Me:
🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/
📸 Instagram: https://instagram.com/itssophiebiggerstaff
💻 Website: https://www.itssophiebiggerstaff.com
