Entrepreneurship, Marketing, Networking, Online Business, Podcasting

Podcasting for Business Growth: Why It’s Your Most Underrated Marketing Strategy

November 27, 2025
By itssophiebiggerstaff.com

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Podcast Guestign Might Just Be Your Most Underrated Marketing Strategy

Ever Thought About Podcast Guesting As A Marketing Strategy?

If you’re looking for a marketing strategy that actually creates real business growth without burning you out, podcast guesting might just be one of the most powerful channels you can lean into.

And honestly, most people overlook it because they second-guess what value they have to bring to a podcast, or get nervous to pitch themselves. But, when done strategically, podcast guesting is a game-changer in the way you can promote your business, market products and services, and to generate leads and ideal clients in your business world.

If you’re craving more visibility, a deeper connection with your ideal customers, and more freedom in how you market, without always having to rely on social media to show you to the right people, podcast guesting might just be the thing that unlocks everything you’ve been trying to build.

Why Podcast Guesting Should Be a Core Part of Your Marketing Strategy

When you’re trying to grow a business alongside a busy life, you need marketing strategies that actually work with your energy, not against it, work in the background without you needing to show up every single day and force yourself to recode that Instagram reel… And podcast guesting does exactly that.

Here’s the thing about marketing strategies – most of them are loud. They require you to keep up with endless content cycles, trends, posting schedules, algorithms, and bring a constant pressure to be “on”.

But podcasting is the total opposite. It’s slow-burn, high-impact visibility. It’s long-form storytelling. It’s intimacy. It’s connection.

And more importantly, it’s searchable and long-lasting.

Podcast episodes don’t die after 24 hours like Instagram stories.

They don’t disappear into the algorithm void like a Reel you spent two hours filming. A podcast episode can rank on Google, Pinterest, YouTube and within podcast apps for years.

That’s Real CEO Energy.

The kind that works for you while you’re living your life… not while you’re chained to your phone.

This deeper connection is exactly what business growth actually requires, not more followers, not more trends, not more burnout. If you want to connect your story, your experience and your expertise with the people already searching for what you do, podcast guesting should absolutely be part of your marketing strategy.

If you don’t yet know what your aligned business model looks like, take my free Freedom Seekers Quiz.

How Podcast Guesting Can Accelerate Business Growth

One of the most underrated parts of podcasting isn’t actually hosting your own show, it’s podcast guesting.

You don’t need to start a podcast show to get the benefits of podcasting.

You don’t need fancy equipment.

You don’t need editing software.

You don’t need to commit to weekly episodes.

You just need your story, your expertise, and an aligned audience.

Podcast guesting is the simplest way to get yourself in front of warm audiences who already care about the topics you speak about. And honestly, it can grow your business faster than almost any other form of visibility.

Here’s why podcast guesting is such a powerful business growth strategy:

You’re being introduced by someone the audience already trusts.
You’re leveraging an audience that someone else has already spent time building.
You position your authority instantly, as you’re literally endorsed by the host.
People get to hear your personality and authenticity, not just skim your captions.
Long-form content lets you explain your story, your expertise and your values clearly.
You can direct listeners straight into your freebies and sales funnels.

And this is exactly why I use podcast guesting as one of my core marketing strategies. It’s a connection-building machine. The kind of visibility that feels like you’re having a deep conversation in someone’s living room, not performing for an algorithm.

When you guest on the right shows, the ones aligned with your values and your audience, you’re not just promoting yourself. You’re building a network. You’re deepening relationships. You’re opening doors.

If you want to grow your business through podcasting, make sure you’re sending listeners into your world, a free resource, a quiz, a masterclass or your podcast. Here’s mine if you’re ready to go deeper into building a freedom-led business: The Remote CEO Life podcast

Why Podcasting Creates Long-Term Business Growth (Even When You’re Offline)

One of the reasons I’m obsessed with podcasting and podcast guesting is the way it supports long-term business growth, the kind you don’t need to micromanage every day.

Unlike social media, which is short-lived, reactive and energy-intensive, podcasting grows quietly in the background. Your episodes stack. Your SEO builds. Your name shows up in searches. People refer you. Hosts recommend you. And suddenly you’re not hustling for visibility anymore, it’s happening naturally.

That’s exactly what sustainable business growth looks like.

But here’s the part I love most: podcasting feels good.

It’s honest.

It’s intimate.

It’s real.

It allows you to show up authentically.

It allows you to lead with story, depth and humanity, not trends.

And when you combine podcasting with aligned marketing strategies like funnels, Pinterest or email, you create a full ecosystem of content that works for you around the clock.

This is the definition of freedom-based marketing, content that supports your business while you’re living your life. Whether you’re travelling, parenting, working from a beach café or taking a rest day, podcasting keeps doing the heavy lifting.

If you want support building a freedom-based business model that allows you to live this way, join my Free Masterclass.

How to Start Using Podcast Guesting as Part of Your Marketing Strategy Today

Even if you’re brand new to the idea of podcasting or podcast guesting, getting started is so much easier than people think. You don’t need a fancy setup or a huge audience. You just need clarity on your message and a willingness to share it.

Here’s how to get started using podcasting strategically:

1. Get clear on your core message

What do you want to be known for? What transformation do you help people with? This helps you pitch yourself clearly and ensures every episode aligns with your long-term business growth.

2. Create 3–5 podcast topics you could speak on tomorrow

Topics you could talk about in your sleep. Topics that genuinely light you up. Topics that link directly to your offers and your funnels. Those are the ones that create impact and sales.

3. Start small but strategic

You don’t need to pitch the biggest podcasts first. Start with audiences aligned to your message. Smaller shows often have deeper connections with their listeners, the perfect environment for podcast guesting.

4. Always have a CTA ready

Don’t end an episode with “you can find me on Instagram”.

Guide people into your world:

a free quiz
a free masterclass
your podcast
your core offer

If you want a done-for-you path to freedom-based business growth, you can join my hybrid coaching program, The Freedom Model Method

5. Prepare your talking points

Podcast hosts love guests who are prepared, thoughtful and intentional. Make their job easy and they’ll invite you back, refer you to friends or promote the episode harder.

6. Share the episode when it airs

This is honestly where most people drop the ball. Sharing is part of the marketing strategy. It’s how you show up for the host and how you get maximum reach.

A single episode can keep driving traffic to your world for YEARS. And if you repurpose it, blog, Pinterest pin, email, Reel, it becomes an entire visibility machine.

Summary of Podcasting, Business Growth and Marketing Strategies

Using podcasting, podcast guesting, and intentional marketing strategies is one of the most powerful ways to fast-track your business growth without burning out. It lets you show up as the most authentic version of yourself, share your message in a deeper way, connect with aligned audiences and build long-term visibility that keeps working long after you’ve stopped recording. If you’re looking for a freedom-led way to grow your business, podcasting might be your new favourite tool.

If you’re ready to bring in more aligned clients, build a lifestyle of time freedom and grow your business on your terms, here are your next steps:

👉 Take the Freedom Seekers Quiz

👉 Join the Free Masterclass

👉 Explore The Freedom Model Method

👉 Listen to my podcast: The Remote CEO Life

meet the writer

I'm Sophie

Online business coach, podcast host, mental health advocate, speaker, founder of TINAH, community builder, full-time digital nomad, and general trailblazing, rule breaker…

I tried to live a “normal” life: I spent 11+ years working my way up in the fashion industry, working for brands like Ralph Lauren and Burberry. I had the apartment in the city, I lived for going out at the weekends, spent money on designer bags and holidays – until I realized this lifestyle DID NOT FULFIL ME – I was waking up with anxiety every day – surviving, but definitely not thriving.

So I quit. I left my 9-to-5 behind to start an online business that supported the lifestyle I actually wanted. Now that looks like slow mornings, daily beach walks, co-working with like-minded entrepreneurs, yoga, meditation, and lots of social connections.

Since 2020, I’ve built multiple online business offers – from online business coaching and consulting to online courses, digital products, and a mental health marketplace – all while travelling the world and living life, and earning money on my own terms.

Now… I’m on a mission to help more people break free from lives that don’t feel good for them and create more freedom through starting and growing an online business.