Entrepreneurship, Mindset

Find Better Balance In Business Using Your Masculine & Feminine Energy

October 29, 2025
By itssophiebiggerstaff.com

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Why Does Balancing Masculine Energy And Feminine Energy Matter In Business?

Sometimes running an online business can feel like an endless tug of war. On one side, there’s our masculine energy that pushes us to do more, fix problems, take relentless action, go full steam ahead. On the other side is our feminine energy, the flow, the calm in the chaos, the slowing down to actually listen to what’s happening. So how do we find a better balance between the two sides?

The truth is both of these energies are essential for business growth. But most of us lean too heavily on one side. More often than not as founder we either hustle ourselves into exhaustion or drift in ideas without action. The best businesses are born when you’re able to find a balance between the two.

I learned this lesson the hard way after burning myself out with 12-hour days and still feeling like I was falling behind. The shift happened when I realized growth doesn’t come from more hours at my laptop, it comes from learning when to do and when to be.

Why We Lose Balance In Business And Life

Society has conditioned many of us to tie our success to being busy, hustling, or always doing something. From school to corporate jobs, success is measured by productivity, hours logged, and how much we can juggle. That’s masculine energy on overdrive. The problem is, this constant “go-mode” leaves no space for clarity, creativity, rest or presence.

On the flip side, some of us avoid action because we’re stuck in fear, waiting for the perfect idea, overthinking, and chasing inspiration instead of creating momentum. That’s feminine energy without grounding.

Both extremes stall business growth. Without a balance of these 2 energies, we either work ourselves into burnout or never move beyond planning.

Is there Really Such A Thing As Balance?

The question of whether balance in business really exists is something I’ve explored a lot – both through personal experience and deep reflection. And here’s where I’ve landed: yes… and no.

Balance isn’t some fixed destination where everything is equal and effortless. It’s more like a moving scale. Think of the yin-yang symbol – two energies coexisting, always in motion, never exactly the same size at any given time.

In business growth, we’re constantly shifting between feminine energy (intuition, creativity, flow) and masculine energy (structure, action, drive). True balance isn’t about being 50/50 all the time. It’s about recognizing which energy you need to lean into in the moment – and allowing space for both. The key is learning how to dance between the two without losing yourself in the process.

I go deeper into this topic in this episode of The Remote CEO Life, where I share how I balance energy, freedom, and growth in real time.

How Feminine Energy Helps You Grow Your Business

So what does it actually look like to bring in more feminine energy?

It’s about creating space to receive, whether that’s inspiration, new opportunities, or even the awareness of what your next step should be.

Practical ways to bring in feminine energy:

Start your day without your phone. Give yourself 10 minutes to breathe, stretch, or journal before diving into emails.
Block out a proper lunch break where you leave your desk. Sounds small, but it recharges your system.
Try creative play: doodle, write, or even cook something without an agenda.

When I started practicing this, my marketing felt less forced. Ideas came naturally. I had more energy to show up for clients. And yes, my business growth actually accelerated.

How Masculine Energy Drives Aligned Action

Now let’s talk about the other side. Masculine energy is the energy that gets things done. It’s structure, decision, and follow-through. Without it, nothing moves.

The key is using masculine energy in an aligned way, not just being busy for the sake of being busy.

Some tips to ground masculine energy:

Pick your top three priorities each morning and commit to finishing them.
Block out 90-minute deep work sessions. No multitasking, no distractions.
Set boundaries around when your workday starts and ends.

This discipline doesn’t restrict you, it actually creates freedom. When I paired clear focus with feminine spaciousness, I found I could get more done in 4 hours than I used to in 10.

Listen to this episode of The Remote CEO Life podcast to find out more about balancing masculine and feminine energy.

Fear Is Your Biggest Block To Balance

Most of the time when we fall out of balance in our life or business, it’s not because of a lack of time management or our busy to-do lists… It’s actually a subconscious system response – thanks to fear.

Fear of running out of money. Fear of failing. Fear of being judged. Or even fear of facing our own emotions. That fear pushes us into overworking or paralyzes us into avoidance.

The way through? Presence. Being with yourself, even when it’s uncomfortable. Meditation, journaling, or just sitting quietly can help you recognize that right now, in this moment, you’re okay.

When you stop running from fear, balance becomes possible. And from that balance, business growth feels less like a grind and more like a flow.

👉 If you’re curious how to use your energy most productively in business, take my free Freedom Seekers Quiz. It helps you discover what kind of business model fits your freedom goals so you can work with yourself, not against yourself.

Practical Ways To Create Balance As A Business Owner

Here’s what has worked for me (and for many of my clients):

Set boundaries with yourself. Work has no finish line, you need to create one. End your day at a set time. Protect your weekends.
Schedule play. Yes, literally. Book a “play date with yourself” each week, do something purely because you enjoy it.
Use discipline to stop working. It’s easy to glorify hustle, but sometimes the bravest move is to close the laptop.
Check in daily. Ask yourself: Am I in doing mode or being mode? What’s missing?

These micro shifts add up. They bring your masculine and feminine energy back into partnership, instead of competition.

👉 If you’re ready to build a business model that actually supports your lifestyle, my signature program, The Freedom Model Method, will walk you step by step through designing a business that balances flow and focus, so you can grow without burning out.

Balance IS Your Growth Strategy

If you only remember one thing from this, let it be this: you matter. Your happiness, health, and peace are not “extras” to business growth, they are the foundation.

The next level of success doesn’t come from more hustle. It comes from balancing masculine energy and feminine energy in your daily rhythms.

Start small. Protect your lunch break. Add a five-minute pause before you dive into work. Choose balance, and watch how your business and life expand together.

👉 Take the first step today:

Discover which business model will give you the most balance and freedom with the Freedom Seekers Quiz.
Build your entire business based on balance using The Freedom Model Method.
Or tune into inspiring conversations on The Remote CEO Podcast for even more tips on building balance and freedom into your business.

Balance isn’t a luxury, it’s the smartest growth strategy you have.

meet the writer

I'm Sophie

Online business coach, podcast host, mental health advocate, speaker, founder of TINAH, community builder, full-time digital nomad, and general trailblazing, rule breaker…

I tried to live a “normal” life: I spent 11+ years working my way up in the fashion industry, working for brands like Ralph Lauren and Burberry. I had the apartment in the city, I lived for going out at the weekends, spent money on designer bags and holidays – until I realized this lifestyle DID NOT FULFIL ME – I was waking up with anxiety every day – surviving, but definitely not thriving.

So I quit. I left my 9-to-5 behind to start an online business that supported the lifestyle I actually wanted. Now that looks like slow mornings, daily beach walks, co-working with like-minded entrepreneurs, yoga, meditation, and lots of social connections.

Since 2020, I’ve built multiple online business offers – from online business coaching and consulting to online courses, digital products, and a mental health marketplace – all while travelling the world and living life, and earning money on my own terms.

Now… I’m on a mission to help more people break free from lives that don’t feel good for them and create more freedom through starting and growing an online business.