1. Cannibalization

In MRR, the original creator makes their money upfront by selling the course to resellers. But as the market becomes saturated with resellers, the revenue streams for everyone involved dry up. There’s only so much of the market to go around, and eventually, there will be too many people selling the same thing. Unlike old-school network marketing models (remember the days of Nuskin, Arbonne etc), there’s no long-term structure for scalable ongoing revenue.

2. Unrealistic Expectations for Resellers

An MRR course might be valuable for those genuinely interested in creating their own digital products. But for many resellers, especially those hoping to make thousands of dollars overnight, there’s a serious disconnect. Social media often promotes these courses with flashy monetary promises, but those claims rarely tell the full story.

Most resellers who expect to make quick money without putting in the work end up disappointed. In fact, many people who already don’t have the money to invest in a course end up wasting hundreds (or even thousands) of dollars on something they’ll never get back.

3. You’re Building Someone Else’s Brand

When you sell an MRR course, you’re essentially building a brand around someone else’s product. Sure, you might make some sales, but when it comes time to launch your own products, it becomes much harder to transition. You’ve been promoting someone else’s work, not your own, and convincing your audience to buy from you (especially if you’re offering something completely different) can be a tough sell.

So, why not go all in from the beginning and build your own brand and products? It’ll save you time in the long run. I’ve created a course that will teach you how to build a long-lasting sustainable online business model that will work for you long-term. Click here to find out more about it.

4. The Market Will Dry Up

As more people fail to see results from these MRR courses (because they don’t put in the necessary work), negative reviews will start to pile up. This creates a snowball effect, turning off potential buyers. Eventually, the market will dry up, and people will stop buying the same resold course. Without a sustainable strategy or new content, it’s hard to maintain momentum.

5. It’s Not Scalable

Selling the same course over and over again doesn’t offer much room for growth. There’s no long-term value for your customers, and once they’ve bought the course, they have nowhere else to go for additional value. You’ll eventually hit a ceiling, with fewer and fewer people to sell to as the market gets saturated. It’s a classic case of “one-size-fits-all,” but in reality, your audience needs more variety and fresh content to stay engaged.