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How To Work From Anywhere In The World By Building The Right Online Business

Its Sophie Biggerstaff Blog - Want To Work From ANYWHERE Here’s How You Can Do It!
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How To Work From Anywhere: Why Most Online Businesses Get This Wrong

Working from anywhere is one of those phrases that gets thrown around a lot, but very few people actually build their online business in a way that makes it possible. I know this because I made every mistake in the book before I figured it out. I am Sophie Biggerstaff, an online business mentor and strategist, and right now I am writing this from Koh Phangan, Thailand – one of the most incredible digital nomad hubs in Southeast Asia. I have worked remotely from Bali, Costa Rica, Mexico, Spain, Portugal, and more. But here is the truth: none of that happened by accident. Working from anywhere requires building your online business intentionally, from day one, with the lifestyle you actually want in mind.

Before I went full-time online, I spent twelve years in fashion buying for some of the world’s biggest brands – Burberry, Ralph Lauren, Kate Spade, Diesel. I was managing businesses worth up to £380 million, building five-year strategies, presenting to board members. On paper, it was the dream. In reality, I was burnt out, anxious, and desperate for freedom. By 2020, I had left it all behind with £15k in savings and a goal I could not shake: to build something that let me work from anywhere, earn money online, and never be tied to a desk – or a country – again.

The reason I am telling you all of this is not to flex. It is because working from anywhere as a digital nomad is entirely possible, but the version most people try to build is the wrong one. They build their online business around where they are right now, not where they want to go. And that mismatch costs them everything.

Work From Anywhere: Build Your Online Business Around Your Lifestyle First

Here is the thing nobody tells you when you start an online business: building something that runs online does not automatically mean you can work from anywhere. I learned this the hard way when I moved to Bali in 2021. I had already built a group coaching programme – sold it, filled it, committed to running the calls at a time that worked for my UK clients. What I had not accounted for was that 7pm UK time is 4am Bali time. So I was setting my alarm for 3:30am, showing up bleary-eyed to lead a coaching call, and then grinding through a full workday on broken sleep.

I burnt out. Not because working from anywhere is too hard. Because I had built my online business on London time, for London clients, and then tried to drag it to the other side of the world. That does not work. The business model, the time zones, the client expectations – all of it had been built for one location. And it nearly broke me.

What I do now – and what I teach every client who comes to me – is to reverse-engineer the business from the lifestyle first. What does your version of working from anywhere look like? Is it working from a coffee shop in your hometown? Spending three months a year with family in another country? Becoming a full-time digital nomad moving between online business hubs in Southeast Asia and Latin America? There is no wrong answer. But you have to know what your answer is before you start building, because the business model you choose needs to fit that vision – not fight against it.

If you are at the very beginning of this journey and want a clear, structured starting point, watch the free masterclass here – it is built specifically for people who want to build an online business that works for their life, not the other way around.

Digital Nomad Business Models: What Actually Lets You Work From Anywhere

Not every online business model is created equal when it comes to location freedom. Some will tie you down in ways you cannot see until you are already on a plane to Bali with 4am calls on the calendar. Here is what you actually need to look for when building a business that supports a digital nomad lifestyle and genuine working from anywhere flexibility:

  • Stop trading time for money. If every pound you earn requires you to physically show up in real time, you are not building an online business – you are building a more stressful version of a job. When you are traveling across time zones, you need income that does not require you to be awake and present at a specific hour every single day.
  • Build something scalable. Digital products, online courses, group programmes, memberships – these are models where you do the work once and it sells repeatedly. That is the kind of online business that lets you be on a plane at 3am while someone on the other side of the world buys into your offer.
  • Understand passive income – honestly. I want to be real with you here: passive income is not a switch you flip. Nothing is fully passive. You still have to do the groundwork, build the audience, create the content, and set up the systems. But when you do that groundwork properly, the online business can generate passive income while you are off surfing, exploring temples, or simply sleeping. That is the version of passive income worth building toward.
  • Target a location-independent audience. If your clients can only buy from you in person, or they all sit in one narrow time zone and need you available at very specific hours, your freedom is already limited. When you are figuring out who you serve, think about whether they are comfortable buying online and engaging digitally – because that is what makes true location independence possible.
  • Build a sales funnel that works without you. A solid automated funnel means your online business is converting strangers into buyers even when you are not there to hold every hand through the process. Content scheduled out for the week, an email sequence doing the nurturing, a sales page doing the selling – this is how you work from anywhere without dropping the ball on your business.
  • Think about time zones strategically from day one. Do not repeat my mistake. If you want to work from anywhere across multiple continents, build your offer and your audience in a way that does not lock you into one window of availability.

How To Build An Online Business For A Digital Nomad Lifestyle - Realistic Timeline

One of the most important things I can tell you about building an online business that lets you work from anywhere is this: it takes time, and that is okay. I first saw the digital nomad lifestyle up close in Bali in 2017. I walked into a coffee shop and saw people fresh off the beach, laptops open, clearly not on holiday – just living. I had no idea how they were doing it. In my head, the only way to work from anywhere online was to be an English teacher. I had no concept of what was actually possible.

That moment planted a seed. But it was not until 2020, when I left my corporate career and was forced to figure out an income during lockdown, that I actually started building my online business. And it was not until late 2021 that I was genuinely living and working as a digital nomad, moving around the world with my laptop as my office. That is four years from first seeing it to actually living it.

I am not telling you that to discourage you. I am telling you that so you do not set yourself up to fail by expecting this to happen overnight. Here is a more honest and realistic picture of what building an online business for location freedom actually looks like:

  • Spend the first six months building your online business as a side hustle alongside your current job. Do not quit before you have stability.
  • Give yourself a few more months to start generating consistent income online.
  • Then, once you have a proven model, start exploring what working from anywhere looks like for you – whether that is weekends away, longer trips, or going fully digital nomad.

What would it mean to start today, and to be genuinely living and working from anywhere this time next year? That is not a fantasy. It is a very real possibility when you build the online business the right way.

If you are ready to take the first step, the free masterclass is the best place to start – it will show you exactly what online business model fits the lifestyle you actually want.

Work From Anywhere FAQ: Your Questions About Online Business and the Digital Nomad Lifestyle Answered

Can I really build an online business that lets me work from anywhere, or is that just for a certain type of person?

Genuinely, anyone can build an online business that supports a work from anywhere lifestyle. It is not reserved for tech founders or 20-somethings. What it requires is intentionality – building the online business around the life you want, choosing the right model, and being willing to do the groundwork before you expect the freedom.

What kind of online business model is best for digital nomads who want to work from anywhere without trading time for money?

The online business models that work best for digital nomads are ones built around scalable passive incomedigital products, online courses, group programmes, or any offer that can be sold and delivered without requiring you to physically show up in real time for every transaction.

How long does it realistically take to build an online business and start working from anywhere full time?

Based on my own experience and working with clients, realistically expect six months to build the foundation of your online business, a few more months to generate consistent online income, and then a gradual transition into working from anywhere full time. Building it as a side hustle first makes the whole process much more sustainable.

What is the biggest mistake people make when trying to build a digital nomad online business that lets them work from anywhere?

Building the online business on the time zone, location, and schedule of where they are now – rather than designing it for the digital nomad lifestyle they want. I did this in Bali and it led to 4am coaching calls and full burnout. Design your online business for your future lifestyle, not your current one.

Is passive income from an online business actually realistic, or is it just hype?

Passive income is real, but it is not magic. There is real work involved in setting up the systems, creating the content, and building the audience. But when your online business is built correctly, that passive income infrastructure means you can genuinely work from anywhere – including places with no Wi-Fi – while your business keeps running. That is the version of passive income I believe in and teach.

If any of this has sparked something for you, do not let the momentum fade. Watch the free masterclass now and get the clarity you need to start building the right online business from the start.

Summary: Work From Anywhere by Building an Online Business That's Actually Designed for It

Working from anywhere as a digital nomad is one of the most achievable and life-changing goals you can set for yourself – but only if your online business is built with that goal baked in from the beginning. From choosing the right online business model that does not chain you to one time zone, to building scalable passive income through digital products and online courses, to thinking carefully about who you serve and how – every decision you make in your online business either moves you closer to real location freedom or quietly pulls you further away from it. I have lived all of this firsthand, made the mistakes so you do not have to, and rebuilt an online business I am genuinely proud of – one that funds a digital nomad life across 43 countries and counting. If you are ready to build an online business that lets you work from anywhere on your terms, the free masterclass is your next step.

sophie biggerstaff 1-1 business coaching
meet the writer

I'm Sophie

Online business coach, podcast host, mental health advocate, speaker, founder of TINAH, community builder, full-time digital nomad, and general trailblazing, rule breaker…

I tried to live a “normal” life: I spent 11+ years working my way up in the fashion industry, working for brands like Ralph Lauren and Burberry. I had the apartment in the city, I lived for going out at the weekends, spent money on designer bags and holidays – until I realized this lifestyle DID NOT FULFIL MEI was waking up with anxiety every day – surviving, but definitely not thriving.

So I quit. I left my 9-to-5 behind to start an online business that supported the lifestyle I actually wanted. Now that looks like slow mornings, daily beach walks, co-working with like-minded entrepreneurs, yoga, meditation, and lots of social connections.

Since 2020, I’ve built multiple online business offers – from online business coaching and consulting to online courses, digital products, and a mental health marketplace – all while travelling the world and living life, and earning money on my own terms.

Now… I’m on a mission to help more people break free from lives that don’t feel good for them and create more freedom through starting and growing an online business.

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