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18: Grow Your Business Organically Through Podcast Guesting with Candace Dudley

The Remote CEO Podcast - podcast guesting

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Can podcasting actually grow your business?

In this episode, I’m diving into the power of podcast guesting as a tool for business growth and real, authentic marketing strategies – with the amazing Candace Dudley.

Candace is a former teacher turned podcast guesting strategist and the host of Better Brave podcast, where she’s published over 175 episodes.

We talk about how podcasting helped her build a business that gives her freedom, and how guesting on other people’s podcasts is one of the most underrated ways to get visible, build trust, and attract dream clients.

Here’s what we talk about:

  • Candace’s pivot from teaching to podcasting and entrepreneurship
  • Why podcast guesting works better than most marketing strategies
  • Her exact system for finding aligned shows and pitching with confidence
  • How to turn guest spots into long-term business growth
  • What makes a great pitch – and what makes one get deleted
  • The kind of freedom podcasting has given her (and how it can for you too)

If you’ve been wondering whether podcasting is worth it – especially if you don’t want to start your own show—this episode will shift your mindset and give you a strategy to take action.

Connect with Candace:

Website

Podcast: Better Brave (on all major platforms)

Instagram

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you – not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

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Sophie Biggerstaff Online Business Mentoring for Entrepreneurs
meet the host

I'm Sophie

Online business coach, podcast host, mental health advocate, speaker, founder of TINAH, community builder, full-time digital nomad, and general trailblazing, rule breaker…

I tried to live a “normal” life: I spent 11+ years working my way up in the fashion industry, working for brands like Ralph Lauren and Burberry. I had the apartment in the city, I lived for going out at the weekends, spent money on designer bags and holidays – until I realized this lifestyle DID NOT FULFIL MEI was waking up with anxiety every day – surviving, but definitely not thriving.

So I quit. I left my 9-to-5 behind to start an online business that supported the lifestyle I actually wanted. Now that looks like slow mornings, daily beach walks, co-working with like-minded entrepreneurs, yoga, meditation, and lots of social connections.

Since 2020, I’ve built multiple online business offers – from online business coaching and consulting to online courses, digital products, and a mental health marketplace – all while travelling the world and living life, and earning money on my own terms.

Now… I’m on a mission to help more people break free from lives that don’t feel good for them and create more freedom through starting and growing an online business.

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