Mindset, Online Business

The Digital Marketing Strategy to Make 6 Figures

May 7, 2025
By itssophiebiggerstaff.com

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How to Stand Out Online and Generate Six Figures with A Unique Digital Marketing Strategy

In the crowded digital marketing landscape, there’s one very big challenge we all face as online business owners: how do we make our content stand out from the crowd?

With countless content creators, coaches, and service providers all fighting to be seen on social media, creating a stand-out presence that attracts ideal clients while supporting the freedom lifestyle you desire can feel overwhelming.

There’s so much noise – which is why it’s SO important to have a solid and UNIQUE digital marketing strategy that will set you apart from the crowd.

& NO – the secret isn’t following random trends or copying your competitors.

The key is going to be leveraging strategic content that highlights your unique perspective and selling points to attract the right people to buy from you.

Why Your Unique Voice Is Your Most Powerful Digital Marketing Asset

In today’s saturated online space, simply regurgitating information or repeating what everyone else is saying won’t get you noticed. Your brand or personal brand’s unique perspective and approach are what will really get you noticed and cut through the noise, allowing you to build a profitable online business.

When looking at most content in your industry, you’ll likely notice patterns and repetition: the same topics, similar headlines, copycat messaging, and familiar advice. Instead of following this well-worn path, and whilst there are very few topics/concepts that are “new” the most successful entrepreneurs are the ones that disrupt the narrative by bringing their fresh & new perspectives or opinions to familiar challenges.

Consider this: While most social media experts are using a generic “textbook” digital marketing strategy by posting tips or problem-solving content such as “5 hooks that will help you go viral” or “Why you’re content isn’t resonating with your ideal audience” – take a standout approach and address a topic that isn’t as widely discussed, OR put your own spin on it…

For example: You could discuss the concept of passive consumption – explaining how most of your audience won’t visibly engage with your content but are still watching and may eventually become clients. This perspective challenged conventional wisdom about engagement metrics being the ultimate measure of success.

Standing out isn’t about being controversial for controversy’s sake – it’s about sharing your genuine perspective in a way that resonates with your ideal clients. When you can articulate problems and solutions in a way that makes people think, “Yes! That’s exactly what I’ve been feeling but couldn’t express,” you become magnetic.

If you want more evidence that this is how to generate 6-figures in your online business, listen to this episode of The Remote CEO Life podcast for some expansion, as this is exactly how Nadine Fowler got to this target in her own business.

Remember there is a HUMAN behind the screen watching what you’re doing with your content – speak to them directly.

Creating Your Unique Selling Proposition

To develop a strong USP (Unique Selling Proposition) to use throughout your digital marketing strategy, start by asking yourself: “What do I want to become known for?”

Your uniqueness in the market doesn’t necessarily come from who you serve, but rather:

The specific problem you solve: What core challenges do you address better than anyone else?
Your signature methodology: How do you approach this problem in a way that’s different from others?
Your authentic communication style: Do you deliver your expertise in a way that’s distinctively to your brand?
Your why: Why does your business exist? How can your audience emotionally resonate with your mission?

These elements combined create a signature content style that’s instantly recognizable and attracts your ideal clients.

Many business owners make the mistake of trying to blend in or water down their personality to appeal to everyone. This approach actually weakens your market position and attracts customers who aren’t ideal fits for your product, services, and offers.

If you’re direct and show up AUTHENTICALLY and with a point of difference, show that in your content. Consumers are sick of false promises and empty claims – authenticity SELLS!

Creating Content That Converts Based on Your USP

The most effective digital marketing strategy for standing out online is creating content that highlights your unique perspective while generating consistent inquiries.

Here’s how to create UNIQUE content that converts (and not just jump on yet another stupid trend):

Identify the common narrative in your industry – What is everyone else saying? What advice is repeated so often it’s become background noise?
Develop your contrasting perspective – How do you see things differently? What insights have you gained from your experience that challenge conventional wisdom?
Support your viewpoint with evidence – Share stories, case studies, or examples that validate your approach and demonstrate its effectiveness.
Focus on becoming known for something specific – When people think of that challenge, they should immediately think of you as the solution.

Content that STANDS OUT and showcases your UNIQUE SELLING POINT is what is going to bring in the sales $$$ because you are clearly showing WHY someone should choose you over the competition.

If you’re still unsure of how to find your Unique Selling Point – I have a whole module on this in my signature course, Online Business B8sics – you can unlock access to it here!

Developing Your Signature Digital Marketing Strategy

Every successful entrepreneur has a unique digital marketing strategy – a specific way they approach problems and create solutions. This signature method becomes a cornerstone of your USP and helps you stand out in a crowded market.

You might be thinking, “I don’t have a special method – I just do what I know works.” But that’s exactly the point. Your intuitive approach, developed through experience and expertise, is unique to you.

To uncover your signature method:

Document your process – How do you approach customer problems? What steps do you take? What order do you do things in?
Identify your priorities – What do you believe must be addressed first before other progress can happen?
Note your specific beliefs – What core principles guide your approach that might differ from others in your field?
Name your framework – Creating terminology around your process makes it instantly recognizable and easier to communicate.

When you clearly articulate your signature method, potential clients can more easily understand how working with you differs from working with competitors. This clarity becomes a powerful part of your digital marketing strategy and helps position you as a credible authority and leader in your niche.

Are You Ready To Create Your Digital Marketing Strategy for Standing Out and Generating Six Figures?

Creating a six-figure business that stands out online isn’t about following someone else’s blueprint. It’s about creating your own by getting crystal clear on your unique value, the distinctive way you deliver that value, and designing business structures that amplify your strengths and authenticity.

To develop a strong USP and stand out online:

Create content that highlights your unique perspective on industry challenges
Focus on becoming known for something specific in your distinctive way
Develop and name your signature method or framework
Design offers that showcase your unique strengths and approach

Ready to develop your own authentic and unique online business? You can check out how to create your own signature offer with a solid unique selling point here in my course Online Business B8sics (to say thanks for reading this post, I’d love to offer you 25% off with the code COMMUNITY – enter the coupon code at checkout)

If you’re still unsure what business you want to start and how to make this as authentic to you as possible, you can take my free quiz to figure out which online business model will best showcase your unique strengths and help you stand out in your market.

Or if you’re ready to dive deeper, sign up for my free masterclass “Find Your Freedom Model” where I’ll walk you through the exact steps to build an online business that helps you create the life you want to live.

& don’t forget everything you do with your digital marketing strategy for your online business – stay unique and stay authentic, and you’ll be on track to 6-figures very soon!