online business coaching
The Freedom Business Strategy Recalibration
A 30-day strategy overhaul for online business founders who know something needs to change if they want to achieve the business goals they have, or stop letting their business run their life - but don’t want to burn everything down.
need a reset?
you created your online business for freedom so why does it feel like a full time job?
This is a 1:1 personalised online business strategy recalibration for burnt-out, stressed-out, purpose-driven entrepreneurs who are ready for change.
You know something’s got to shift if you want to achieve the business goals you have AND enjoy your life.
You just don’t know what to change, where to focus, or how to move forward without making things worse.
Let me reassure you – you do not need to scrap everything and start again.
Instead, we’ll overhaul what you already have, strip back what isn’t working, and rebuild your strategy so your business actually works for you. Instead of feeling like a job you work for.
Over the next 30 days, we’ll bring your business back into alignment together – so it can give you the time, energy, and freedom you started it for in the first place.
testimonial
“Sophie helped me more in my online business in a 2-hour session than my previous coach did in a month! She is so knowledgeable in many areas, and after implementing the strategy we built together, I secured 2 new clients within 2 months." Sydney Roots - Naturopath
IS this resonating?
If you were still in a 9–5, you wouldn’t stay stuck for years without wanting change.
You’d expect growth. Progression. A pay rise. The next step. So why are you settling for less in your online business?
As founders, our businesses need to grow with us – or they will start to feel misaligned.
What might have worked for an old version of us isn’t cutting it anymore. Strategies that used to fly are dropping off, sales are slowing down, leads are harder to find, you’re coming up against constant roadblocks that were easy to jump over this time last year.
What once felt exciting now feels like pressure. Decision-making feels harder. Everything takes more energy than it should. Stress levels are high and it’s starting to feel like you might have to burn everything to the ground and start again.
Your first step is admitting something needs to change.
This isn’t failure – it’s awareness.
Everything you’ve built isn’t wasted, it just needs a little overhaul, a recalibration to work for the newest version of you, your current goals and lifestyle desires!
Change is the only constant in life. If your business no longer aligns with where you are now – or where you’re going next – this is your invitation to pause and reset.
Nothing changes, unless something changes, so let’s make the changes together.
THE FREEDOM MODEL METHOD
how we'll overhaul your online business
Throughout this process we will use my signature Freedom Model Method - a proven framework designed for wellbeing-focused entrepreneurs who want to build a profitable online business AND enjoy their life.
01. strategy
On our first 2-hour deep-dive call, I step fully into your world so we can strateguze together. We’ll review: where you are now > what’s working (and what isn’t) > what you actually want your business and life to look like. Using my intuitive, practical strategy-building approach, I’ll help you gain clairty and together we'll create a personalized 30-day action plan that bridges the gap between where you are and where you want to be. You’ll leave this call with clarity, direction, and an action plan you can actually follow.
02. implement
With your new strategy in place, you’ll spend the next 14 days implementing the first phase of actions. At the 14-day mark, we’ll jump on another 1-hour call to: review progress, troubleshoot any challenges you've faced, and refine the next 14 days of action. You'll have a notion project management board for reference of our strategy and in between calls, you’ll have Slack + email access to me for feedback, reviews and questions - with responses within 48 hours. You'll be taking the action, but I'll be there to hold you accounatable and give feedback the whole way.
03. MOMENTUM
Momentum comes from taking consistent aligned action. We've set the groundwork for your new strategy in the past 30 days, now we need to maintain and refine. At the end of the 30 days, we’ll have a final 1-hour call to review the actions you took, sense check progress and set you next steps, so you can keep moving forward confidently, knowing you're heading in the direction of your current goals. By the end of our the time together you'll have already seen shifts, but it's important to keep the actions going for at least the next 3 months to see the full results.
work with me
30 day Freedom Business Strategy Recalibration
This service is best suited for existing online business owners. If you're looking for support strategizing for a new online business please click here →
Strategy OVERHAUL
How would it feel to have full support from me in your business for the next month?-
4 hours of 1:1 call time with me
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30 days of support in your business
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Complete strategy & action plan
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Work reviews & feedback
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30 days additional email and slack support (when you pay in full)
vibe check
Book a free 30-minute call so we can see if we’re a good fit, talk through your challenges and explore what kind of support you actually need
confirmation
If we decide to work together, you’ll receive onboarding forms, contract + invoice, access to resources, your sessions booked into the diary within 48 hours of confirmation.
get strategic
We lock in your strategy calls (1x 2hr & 2x 1hr) and in between I’ll support you closely over the next 30 days as you implement and recalibrate.
ready for the 30 day strategy recalibration?
is this for you?
I love working with people that align with my values of freedom, balance and living outside of societal norms. If that's you or your brand - we'll be a great fit.
yes if...
This WILL work for you if...
- You want clear strategy for an existing business.
- You want business to feel easier and more aligned with your life.
- You’re open to honest feedback and reflection.
- You’re ready to commit and take action over the next 30 days.
- You resonate with balance over burnout
no if...
We won't be a good fit if...
- You want overnight success or quick wins. (nothing worth having comes quickly)
- You believe hustle culture is how to get results.
- You’re not ready to prioritise this or take action right now.
- You're not willing to make changes or take some calculated risks..
- You make excuses for not taking actions.
hi i'm sophie
I built an online business that burned me out, and destroyed my mental health because I was working like an employee, not an entrepreneur.
So I tore my business down and re-started. I pivoted directions many times so that I could build myself a business that worked me for, not one I worked for. An online business that actually supported the life I wanted to live AND the financial goals I had.
I turned it all around, now I live in Thailand, run my online business globally and wake up excited about what I do.
This work – and this strategy recalibration session – exists because I don’t want you making the same mistakes I did.
Let’s make changes in your business, so you can start hitting the goals you have too.
frequently asked questions
not sure if this is right for you?
I don't work with anyone I don't believe I can help, or that isn't a good fit for this offer. That's why I always book in a consultation call to sense check prior to us starting working together. These are a few of the questions I often get asked on the call →
How quickly would I see results?
You’ll start to see how the strategy will work straight after our first call.
By the end of the 30 days you’ll notice small changes from the actions you have taken.
Assuming you maintain the momentum and keep consistently taking the actions we set out together, you’ll see positive results within 3 months.
We’ll set you some KPI’s so you can measure the progress easily.
How much support do you give?
I will be as hands-on as you want me to be.
We have 4 hours of 1:1 call time together across the month. In that time I’m all yours.
In between you’ll have access to direct message me on Slack and email and get my response within 48 hours (Monday – Thursday).
Every week I will check in with you to ask for an update and hold you accountable to take the actions we set.
You’ll have the opportunity to share any work you’ve done with me for feedback weekly.
Will you help me implement the strategy?
In our call time I will build the strategy with you.
Following the call I update your project management board so you have a record of everything we discussed to look back on and reference at any time.
Within the 30 days following I will be on hand to support you with feedback, changes and questions.
I will not be doing any of the physical implementation or changes in your business, this will require yourself or your team to take the actions we set in our sessions.
Without the action part – your new strategy will not work, so having time or resource available for the implementation on your side is very important.
Can I book the strategy overhaul for a brand new business?
If your online business is still an idea and not yet live – I wouldn’t recommend the strategy recalibration for you. Instead I would suggest enrolling in The Freedom Model Method Foundations and upgrading to a 1:1 VIP package at checkout for the best results.
If you have already started your online business, but it’s early days (about to launch, or has recently launched) – yes this session can work well for you as it would help you take more strategic actions for your next phase of business which will be selling.
This offer works best for existing online business founders who have been running up against challenges, feeling demotivated, or misaligned for a while, and know they need to make changes to gain new momentum.