I followed the exact same steps I now teach inside my signature program  – The Freedom Model Method – a simple, foundational process that applies whether you’re building a product-based biz, a coaching offer, or a digital product suite.

Here’s what the starting a new business journey looked like:

1. Ideation: Getting clarity first

Before I did anything, I had to answer the big questions:

• Who is this for?

• What am I really offering?

• What makes it different?

• Is there real demand here?

Skipping this step is why so many business ideas fail before they even start. You need clarity before you can create.

2. Setup: Turning the vision into something real

This was all about choosing the right model, sourcing products, researching suppliers, and figuring out what platform and tools I’d use to actually build the business. I didn’t rush this. I wanted strong foundations – even if it meant a slower start.

3. Brand building: Making people feel something

I knew I wanted TINAH to stand for something. That meant creating a brand identity that resonated – not just with others, but with me. If your brand doesn’t feel like you, you won’t want to show up for it.

4. Launching: Done is better than perfect

We eventually launched in soft mode – slower, quieter, more intentionally than I expected. But that gave us the space to adjust, gather feedback, and evolve. A huge lesson: your “launch” isn’t one day. It’s a phase.

5. Selling: Where the real learning happens

After launch, the work really began. Understanding the customer journey, optimising the site for conversions, and building awareness without relying solely on social media taught me so much about what it means to build a sustainable business (not just a shop).