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How I Launched My Own E-Commerce Store In The Mental Health Niche

So you want to start your own e-commerce business?

It’s Taken Me a Year to Get My New E-Commerce Business Ready to Launch! Let me tell you, it’s been a journey…

It’s taken me a full year to get my new e-commerce business ready to launch, and while I didn’t plan for it to take this long, the process has been incredibly rewarding. Life has thrown some unexpected challenges my way, which slowed down the launch of my second business. But now, we’re finally at the point where everything is nearly ready to go live!

If you’re wondering how to start an e-commerce company or how to launch an e-commerce brand on Shopify, you’re in the right place. My experience has taught me that while you could certainly launch much quicker, setting a solid foundation is crucial for long-term success, so I went a bit slower than anticipated to make sure I covered all grounds…

I Followed My Own  Step-by-Step Online Course To Set Up My E-Commerce Business

To ensure that my new brand, TINAH (aka Time Is Not A Healer), was built on a strong foundation, I followed the exact steps outlined in my online course The Ecommerce Launch Pad. These steps have guided me from ideation to the brink of launch, and they can help you too, whether you’re wondering how to launch a Shopify website or any other e-commerce platform. Here’s a breakdown of the five essential steps we’ve followed to set up TINAH:

  1. Ideation: Laying the Groundwork The first step in starting an e-commerce business is ideation. This is where you lay out all the basics needed to run your business. Who is your target audience? What products will you sell? Who are your competitors? Is there enough demand for your idea? These questions are crucial to answer before moving forward. This phase ensures that your business idea is viable and has a clear direction.

  2. Set Up: Bringing Your Ideas to Life Once you’ve completed the ideation phase, it’s time to start bringing those ideas to life. This is where you find suppliers for your products, start building the foundation for your business, and begin putting your plans into action. Whether you’re figuring out how to launch an e-commerce brand or how to set up your Shopify store, this stage is about turning your concept into something tangible.

  3. Brand Building: Creating Your Identity Now that you have a product, it’s time to build your brand. This is the stage where you’ll develop your brand’s identity and start creating awareness. It’s all about crafting a brand story that resonates with your target audience and creating content that attracts potential customers. Building a strong brand is essential, especially in the crowded e-commerce space, and it will set you apart from the competition.

  4. Launching: Making a Splash With your product ready and an audience eager to buy, it’s time to launch. The goal here is to create the biggest impact possible, ensuring that your product starts making sales from day one. This step involves everything from finalizing your website, to executing your marketing plan and building a warm audience. The launch is your moment to shine and put all your hard work into action.

  5. Selling: The Real Work Begins Many people think the hard part is over once they’ve launched, but in reality, the work has only just begun. Now you need to focus on selling your product, which is often easier said than done. This phase involves refining your sales strategy, optimizing your website for conversions, and continually engaging with your customers to keep the momentum going.

Ready to Launch Your Own E-Commerce Business?

If you’re ready to follow the same process to launch your e-commerce business, I’ve got something that can help you…

My 30 Day Action Plan to start your ecommerce business. This action plan will guide you through the first 30 days of starting your brand new E-Commerce business on Shopify. You’ll learn how to turn your idea in to reality and follow practical action steps that are going to get you closer and closer to launch and selling online every single day.

To be super clear here the goal is NOT to launch your E-Commerce business in the next 30 days, as frankly that would be pretty unheard of, however, the hardest part of launching a new E-Commerce business on Shopify is often getting started, because sometimes we simply just don’t know where to begin, which is why this 30 day action plan is here to help! I have followed this action plan with my 1-1 mentoring clients time and time again, plus followed this exact process myself to start my own E-commerce business on Shopify, so I know exactly what you need to do to get yourself started.

I won’t be gatekeeping the secrets I learnt to building a successful business from my career in the E-commerce industry working for some of the worlds biggest fashion brands!!! You’re going to unlock access to a step by step guide plus all the resources and templates handed to you on a plate to just get started with turning your idea in to reality.

This 30 day action plan will show you all the quick-simple-tasks you can do every single day for the next 30 days to get your business idea out of your head and in to Shopify.

You can access the 30 day action plan for an exclusive price in my ETSY template shop here!

Whether you’re in the early stages of learning how to start an e-commerce company or you’re looking for tips on how to launch a Shopify website, this action plan provides the step-by-step guidance you need to make your dream a reality. Don’t let delays or uncertainties hold you back—start building your e-commerce brand today!

Sophie writing

Hi I'm Sophie Biggerstaff

Since 2020, I’ve been on a mission to create freedom through building my own online business. Along the way, I’ve burnt out, pivoted, and experimented with just about every way to make money online. Now, I help other freedom-seeking entrepreneurs skip the overwhelm and build businesses that actually support their lifestyle – not work against it.

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MEET THE WRITER

I'm Sophie BIGGERSTAFF

Online business coach, podcast host, mental health advocate, speaker, founder of TINAH, community builder, full-time digital nomad, and general trailblazing, rule breaker…

I tried to live a “normal” life: I spent 11+ years working my way up in the fashion industry, working for brands like Ralph Lauren and Burberry. I had the apartment in the city, I lived for going out at the weekends, spent money on designer bags and holidays – until I realized this lifestyle DID NOT FULFIL MEI was waking up with anxiety every day – surviving, but definitely not thriving.

So I quit. I left my 9-to-5 behind to start an online business that supported the lifestyle I actually wanted. Now that looks like slow mornings, daily beach walks, co-working with like-minded entrepreneurs, yoga, meditation, and lots of social connections.

Since 2020, I’ve built multiple online business offers – from online business coaching and consulting to online courses, digital products, and a mental health marketplace – all while travelling the world and living life, and earning money on my own terms.

Now… I’m on a mission to help more people break free from lives that don’t feel good for them and create more freedom through starting and growing an online business.

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