In today’s episode, I’m sharing 3 lessons I learned during my time working for global brands like Ralph Lauren, Kate Spade, Diesel and Burberry.
ALL of these lessons have shaped how I show up in my business to this day, despite starting my fashion industry career back in 2011.
These aren’t just corporate insights, they’re mindset shifts and practical takeaways that every founder, freelancer, and creative business owner needs to hear.
Here’s what you’ll learn:
1️⃣ Don’t Make Assumptions
What’s obvious to you is not obvious to everyone else. Don’t assume people know how to work with you, where to buy from you, what your offer is, or even that it’s for them. Clarity and over-communication are key in any business – because confused people don’t convert.
2️⃣ The Answers Are in the Data
Whether it’s website traffic, engagement rates, client feedback, or your own results – the data never lies. You don’t need to guess your next move. Look at the numbers. Track what’s working. Let the data guide your decisions.
3️⃣ It’s Not About You — It’s About Them
Your business exists to serve your audience, not to feed your ego. The minute you start making decisions from their perspective – not yours – everything shifts. It’s not about what you like. It’s about what connects, resonates, and drives impact for the people you’re here to serve.
💡 This episode is for you if you're building a brand, refining your messaging, or just want to show up more confidently and strategically in your business.
The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free – this podcast helps you build an online business that works for you, not one you work for.
Hosted by Sophie Biggerstaff – online business coach, strategist, and founder of the Freedom Model Method.
Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.
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