What happens when you go viral on LinkedIn while launching a fashion brand from scratch? For Laura, founder of The Shortlist, it was the start of something big.
The Shortlist is a limited-edition fashion brand for petite women under 5'3 – created out of Laura’s personal frustration with not being able to find stylish, well-fitting clothing without constant tailoring. Like many great businesses, it was born from solving a real problem.
Laura pivoted from recruiter to fashion founder and documented her journey online – and her honest, relatable content quickly gained traction, proving that LinkedIn is no longer just for corporate professionals.
In this episode, we chat about:
- How Laura’s viral LinkedIn post kickstarted her brand visibility
- What made her launches so successful – and the strategy behind it
- The personal and professional challenges she’s overcome
- Why showing the behind-the-scenes can help you build a loyal audience
- Tips for turning audience growth into actual conversions
If you're building a product-based business and want to grow your brand without relying solely on paid ads, this episode is packed with ideas and inspiration.
👚 Connect with Laura: https://www.linkedin.com/in/lauraderricourt-theshortlist/
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