Today I’m joined by Amy Cook, founder of digital marketing agency Mango & Wild, to chat all things SEO for product-based businesses.
If SEO has always felt a little overwhelming, this episode will help you break it down. Amy is an expert in helping online brands boost their visibility through SEO and Google Ads – and she’s sharing tons of simple, actionable advice to get you started.
We cover:
- The basics of SEO (without the jargon)
- Short-tail vs long-tail keywords – and why they matter
- How to research and analyze the right keywords
- How to optimize your product pages to boost visibility and conversions
- What role AI should (and shouldn’t) play in your SEO strategy
- And why SEO isn’t a “set it and forget it” kind of task
Whether you’re brand new to SEO or want to tighten up your strategy, this episode is packed with tips to help you make smarter marketing moves that drive long-term results.
📍 Connect with Amy on Instagram: @mangoandwild
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The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free – this podcast helps you build an online business that works for you, not one you work for.
Hosted by Sophie Biggerstaff – online business coach, strategist, and founder of the Freedom Model Method.
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