Mindset, Online Business

How To Stay Focused And Achieve Your Goals In Your Online Business

September 11, 2024
By itssophiebiggerstaff.com

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Why “Less Is More” When You’re Building an Online Business

There’s a quote I come back to time and time again: energy flows where your attention goes. It’s simple but powerful – and it couldn’t be more true when it comes to building and growing an online business.

As entrepreneurs, we wear all the hats – marketer, content creator, tech support, accountant, visionary – and it’s so easy to get lost in the chaos of it all. We convince ourselves that everything is equally important, that if we just do more, post more, hustle harder, we’ll reach our goals faster.

But the truth? When your energy is scattered, your results are too.

The Cost of Spreading Yourself Too Thin In Your Online Business

When you’re splitting your energy between ten different goals at once – growing your audience, launching a new offer, improving your website, building a funnel, showing up on every platform, and still trying to have a life – you end up halfway completing everything and fully mastering nothing.

That scattered focus shows up in your results:

You’re busy all day but don’t actually move the needle forward.
You’re creating content, but it’s not converting.
You’re launching new ideas before the last one had time to take off.

I’ve been there – especially when I was running multiple businesses at once. It taught me a huge lesson about the power of focus.

Because when you try to give everything your attention, you give nothing your energy.

The Power of Focused Energy In Your Online Business

Your results in your online business are a reflection of where your energy goes. If you want growth in your business, you have to focus on it intentionally – not try to fit it in between admin, Instagram scrolls, and ten other projects.

When you dedicate your full attention to one key area, everything starts to shift. You get traction faster. You gain clarity. You actually see progress.

So, if things feel “stuck” right now, it’s not that your ideas aren’t good – it’s probably that your focus is split.

How to Reclaim Your Focus and Direct Your Energy Intentionally

Here’s a simple reflection exercise I use with my coaching clients when they’re feeling overwhelmed or burnt out in their online business:

Ask yourself (and be really honest):

What’s the main goal I’m working toward right now?
Where am I putting most of my energy — and is it actually getting me closer to that goal?
What tasks are true needs versus nice-to-haves?
What would happen if I gave 80% of my energy to one key focus for the next month?
What can I delegate, automate, or put on pause to create more space for what matters most?

Once you’ve journaled this out, create a simple list with three columns:

NEEDS: non-negotiable actions that move you toward your goal
WANTS: ideas or projects that can wait
DISTRACTIONS: anything that looks productive but doesn’t actually create results

This clarity alone can transform how your business feels day-to-day.

Remember: More Action In Your Online Business Doesn’t Always Mean More Progress

We live in a culture that glorifies busyness. But busyness is not productivity. Productivity is the intentional alignment of energy with results.

When you stop doing everything and start focusing on the right things, you create space for real results – in your business and your life.

That’s why “less is more” isn’t about doing less for the sake of it – it’s about doing the right things with the right energy.

Want Some Support Getting Focused In Your Online Business?

If you’re stuck in the “busy but not progressing” cycle, you don’t have to figure it out alone.

Through my coaching programs, I help online entrepreneurs:

Get crystal clear on their goals
Identify what actually drives results
Build a focused strategy that supports the freedom-filled life they’re working toward

We strip away the noise, simplify your action plan, and make sure your energy is going where it matters most.

If that sounds like what you need right now, find out more about how I can help you – let’s get you refocused and moving toward the results you actually want.

Because where your attention goes, your energy flows – so make sure it’s flowing toward your goals, not your distractions.

You don’t need to do more to grow your business — you need to be more intentional with what you do.

When you align your energy, focus, and actions toward the results you truly want, things start moving faster than you think.

meet the writer

I'm Sophie

Online business coach, podcast host, mental health advocate, speaker, founder of TINAH, community builder, full-time digital nomad, and general trailblazing, rule breaker…

I tried to live a “normal” life: I spent 11+ years working my way up in the fashion industry, working for brands like Ralph Lauren and Burberry. I had the apartment in the city, I lived for going out at the weekends, spent money on designer bags and holidays – until I realized this lifestyle DID NOT FULFIL ME – I was waking up with anxiety every day – surviving, but definitely not thriving.

So I quit. I left my 9-to-5 behind to start an online business that supported the lifestyle I actually wanted. Now that looks like slow mornings, daily beach walks, co-working with like-minded entrepreneurs, yoga, meditation, and lots of social connections.

Since 2020, I’ve built multiple online business offers – from online business coaching and consulting to online courses, digital products, and a mental health marketplace – all while travelling the world and living life, and earning money on my own terms.

Now… I’m on a mission to help more people break free from lives that don’t feel good for them and create more freedom through starting and growing an online business.